Tuesday, April 01, 2014

Amazon Launches AmazonSmile - A Fundraising Mechanism for Nonprofits to Raise Money from Amazon's Customers Through Customers' Purchases

"AmazonSmile is a simple and automatic way for you to support your favorite charitable organization every time you shop, at no cost to you. When you shop at smile.amazon.com, you’ll find the exact same low prices, vast selection and convenient shopping experience as Amazon.com, with the added bonus that Amazon will donate a portion of the purchase price to your favorite charitable organization. You can choose from nearly one million organizations to support."

Eligible organizations must be 501(c)(3) nonprofits.

AmazonSmile Foundation donates 0.5% of the purchase price from eligible AmazonSmile purchases.

According to Amazon, a nonprofit is eligible to be available to receive donations through AmazonSmile, "As long as your organization is listed by GuideStar and meets our eligibility criteria, customers will be able to select your organization. However, no donations will be made to your organization until you complete your free registration."

2017 update to this post: What might be the downside to Amazon Smile?  See Marc Gunther's 3/28/17 post, Why Amazon Smile Doesn't Make Me Smile .

For more information:

AmazonSmile Program Details

Register a nonprofit to be eligible for Amazon customers to select your organization to receive donations through AmazonSmile

Be sure to let your organization's current and new clients, supporters, community partners, donors, volunteers, staff, and leaders know that they can choose to give your organization a donation through AmazonSmile when they shop Amazon (for eligible purchases)!

However, according to Amazon's website, "Organizations may not promote AmazonSmile by using any offline marketing channels such as print newsletters, direct mail, flyers, etc. Organizations may use email advertising to spread the word, however, there are email restrictions for charities with headquarters in certain states. Charitable organizations headquartered in one of the states listed below may not send emails that exclusively advertise AmazonSmile, although these organizations may include information about AmazonSmile in emails, such as email newsletters, that also contain other content unrelated to AmazonSmile. These states are: AL, AR, CO, DC, FL, HI, ID, IL, IA, LA, ME, MD, MI, MN, MS, MO, NE, NM, OH, OK, RI, SC, SD, UT, VT, and WY.

"Organizations headquartered in any other state may promote AmazonSmile to their supporters using email marketing dedicated to the promotion of AmazonSmile, or emails that contain AmazonSmile information along with other content.

"Organizations may also spread the word to supporters online using web-site banners, links, widgets, and social media posts. See the AmazonSmile Participation Agreement for more details."

[Note: Concerned, as a nonprofit, about supporting the Amazon corporation's business practices, by pushing AmazonSmile to benefit your organization?  Others are, too.  Read Is It Immoral for Charities to Push 'Amazon Smile? ]

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